IDENTIFY THE FACTORS INFLUENCING NEW PRODUCT DESIGN AND DEVELOPMENT USING THE MODULAR PRODUCT PLATFORM IN THE AUTOMOTIVE INDUSTRY

Amir Hossain DOCTORAN, Manouchehr MANTEGHI, Changiz VALMOHAMMADI, Mahnaz RABIEI

Abstract


The new product design and development process faces numerous challenges in the automotive industry, and one of the strategies to meet these challenges is the use of modular product platforms. However, the use of this method in Iranian automobile production has not been long and the factors affecting it have not been determined. In this study, based on a qualitative research method, the researchers tried to identify these components. The results
show that the four components have the most effect: 1) Technology Development, 2) Product Structure Development, 3) Strategy Development and 4) Organizational Development, which accordingly recommends any type of product design and development in the Iranian automotive industry taking into account all aspects of this set.


Keywords


modularity; modular platform; product architecture

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